0 comments on “Traditional vs Digital Marketing – Yes, it can be confusing!”

Traditional vs Digital Marketing – Yes, it can be confusing!

In response to my LinkedIn Pulse article "The not-so-secret sauce of great Digital Marketing" (and blog post here), a LinkedIn user wrote to me: "your article was a great read, but it's embarrassing that I am still a bit fuzzy…

0 comments on “Digital Marketing is Lazy”

Digital Marketing is Lazy

The original idea for this post comes from a Millward Brown blog post by Nigel Hollis: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2017/11/29/why-is-so-much-digital-marketing-lazy I couldn't agree more! The problem lies with the expectations gap with digital marketing. While consumers see digital as the magic wand which…