MBA | NUS Business School, Singapore | UWO, Canada
Abhijit ‘Avi’ Chand is a Marketing Strategist with 20 years of professional experience in designing and implementing Branding and Integrated Marketing Communications programs for large international organizations and brands in North America, India, and South East Asia.
Avi started his career designing integrated communications campaigns for the University of California at Berkeley and the University of California at Los Angeles. He progressed to execute large-scale communications and branding campaigns for other international organizations such as SAP Education, SugarCRM, the National University of Singapore, and others.
Avi has designed and executed seamless cross-platform programs across Print, Broadcast, and Digital Media. He has experience in Strategic Planning, Brand Positioning, Creative Development, Engagement Flow Design, and Campaign Implementation and Control. Currently, Avi focuses on maximizing returns from integration of the digital trifecta of Paid, Owned, and Earned media for agency clients through Brand Content Development including Websites and Content Marketing, and Tactical Marketing including AI-enabled Marketing Automation, Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Landing Pages, Conversion Optimization, Email Marketing, and Re-Marketing.
He has a BA Economics from St. Stephen’s College, India, and an MBA in Marketing from the National University of Singapore and the Richard Ivey Business School, University of Western Ontario, Canada.